Mission, Vision and Values

Our Mission

To be the premier provider of online educational experiences delivering Bachelors, Associates and Advanced degree programs through its network of online and local community campuses.

Rasmussen Values

Rasmussen values represent a vital part of who we are as an organization. They drive the work we do and provide direction for where we are headed. We are committed to upholding these important standards as they help guide and strengthen the relationships we develop with our partners, students, the community and each other.

Our team is only as strong as the students we serve and the professional relationships we maintain. Rasmussen is dedicated to strengthening lives and partnerships through relationships of mutual respect, ethical conduct and pride of institution that have led to the success of our business since its outset. The foundation of our success, are the following values:

A learning culture that changes and builds lives

Our key goal is to help our students graduate, get a meaningful job and build a career.
Ours is a learning organization for students and employees where there is a constant aspiration to improve and grow.
The learning-centric nature of the organization enables us to adapt to market trends instinctively and form the core of our competitive advantage.
Our desire is to make each individual’s experience the most meaningful, most fun and best learning experience they ever have in their career.

Respect for the individual

Our organization serves many customers including our students, the employers of our graduates and each of our employees.
Our team’s job is to empower our students just as our manager’s job is to empower each employee.
Part of “Respect” is holding ourselves and others accountable.
Our managers must conduct thorough performance reviews and none of our team members should avoid conflict.
We emphasize diversity in our student and employment base.

Think and operate like owners

We instill an ownership mentality. Act as if you personally own it.
Leaders remain mentally connected which results in comprehensive management of the business and individual performance.
Speed and sense of urgency is a competitive advantage.
We achieve “quality” growth by demanding the best of ourselves and our team.
Negativity is not allowed as success necessitates being positive.

Pride of organization

It’s tough to measure pride other than to say if it’s there, you know it and if it’s not, it is readily apparent.
We promote healthy internal and external competition.
Pride is developed through team creation, hard work, achieving results, recognition, a sense of “responsibility ownership” and constant communication of all the above.

Highest business and personal ethics

We expect straightforward honesty and fair dealings internally and externally.
We have external partners not vendors.
For us, there’s only one way and that is being fair and equitable.
We strive to be absolutely transparent with our regulatory and accrediting bodies.
All decisions are made in the best long term interest of the student and each individual team member.